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- Phân loại: 338.5
- Tác giả: William F. Samuelson
- Thông tin XB: NJ: Wiley, 2014
- Mô tả vật lý: xx, 552 p.: illustrations, 24 cm.
- Tóm tắt: Samuelson and Marks' Managerial Economics equips students and professionals with the essential economic tools needed to make sound business decisions. The text comprehensively covers core topics such as demand analysis, cost and production, pricing strategies, and game theory within real-world organizational contexts. By integrating microeconomic theory with practical applications, the book empowers readers to navigate complex market environments and optimize their management outcomes.
- Từ khóa: Managerial Economics; Decision Making; Pricing Strategies; Game Theory
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