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- Tác giả: Clayton M. Christensen
- Thông tin XB: U.S.A: Harvard Business Review Press, 2024
- Mô tả vật lý: 320
- Tóm tắt: The book explores why even successful, well-managed companies can lose their market leadership when faced with "disruptive innovation." Clayton Christensen argues that focusing solely on current customer needs and traditional practices often leads firms to ignore cheaper, simpler, yet revolutionary technologies. By analyzing various industry successes and failures, he provides a strategic framework for recognizing when to abandon old habits. It serves as an essential guide for leaders to navigate ...
- Từ khóa: Disruptive Innovation; Market Leadership; Business Strategy; Technological Change
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