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- Phân loại: 658.8
- Tác giả: Philip Kotler
- Thông tin XB: NY: Pearson, 2024
- Mô tả vật lý: 768 p.: ill., 27 cm.
- Tóm tắt: "Principles of Marketing" provides a comprehensive framework for understanding how businesses create, deliver, and communicate value to engage customers in today's dynamic marketplace. The book systematically guides readers through the entire marketing process, starting with analyzing the broader environment and decoding consumer buying behavior to gain actionable insights. It then deeply explores the design of customer-centric strategies and the essential marketing mix—covering product lifecycles, ...
- Từ khóa: Marketing Strategy; Consumer Behavior; Marketing Mix; Customer Value
- Chế độ xem
- 177
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