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- Phân loại: 658.8
- Tác giả: Ayalla Ruvio
- Thông tin XB: Hoboken: Wiley, 2023
- Mô tả vật lý: xv, 313 tr., 24 cm.
- Tóm tắt: In the 1st Edition of Consumer Behavior, authors Ayalla Ruvio and Dawn Iacobucci provide a cutting-edge examination of the discipline by blending foundational concepts with contemporary social issues. The textbook features a streamlined pedagogical framework that covers the consumer buying process alongside an in-depth focus on global mindsets, ethical considerations, and the impact of social media. Designed for a diverse audience ranging from undergraduates to executives, the book offers fresh insights ...
- Từ khóa: Global Mindset; Ethics in Consumption; Social Media Impact; Consumer Buying Process
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