-
- Phân loại: 658.8
- Tác giả: David Jobber
- Thông tin XB: Maidenhead: McGraw Hill, 2024
- Mô tả vật lý: xxviii, 907 p.: illustrations (colour), 26 cm.
- Tóm tắt: Principles and Practice of Marketing (10th Edition) provides a comprehensive introduction to modern marketing by explaining core concepts, frameworks, and strategies that help organizations create, communicate, and deliver customer value. The book covers essential foundations such as the marketing environment, customer behaviour, segmentation, branding, pricing, innovation, digital marketing, and integrated communications, while also emphasizing sustainability and relationship marketing. It concludes ...
- Từ khóa: Marketing strategy; Customer value; Digital marketing; Competitive advantage
- Chế độ xem
- 15
Tìm kiếm thêm
