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- Phân loại: 658.8
- Tác giả: Roger Blackwell
- Thông tin XB: New Jersey: John Wiley & Sons, 2004
- Mô tả vật lý: 232tr., 24cm.
- Tóm tắt: TABLE OF CONTENTS Acknowledgments. 1. From Band Loyalty to Brand Loyalty. 2. Creating Culturally Relevant Brands. 3. Elton John : Music Man, Marketing Man, Architect of a Brand. 4. KISS: Keep it Simple, Stupid. 5. The Rolling Stones: Branding Strategies Beyond Satisfaction. 6. Aerosmith: Reinventing a Rock-and-Roll Brand. 7. Madonna and Neil Diamond: The Relevance of Sex in Branding. 8. Lessons from the Legends of Rock and Roll. Notes. Index.
- Từ khóa: Quản lý; Tiếp thị; Bán hàng; Kinh doanh; Marketing; Branding
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