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- Tác giả: Hồ Lê Nhã Đoan
- Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026
- Mô tả vật lý: 129 p.
- Tóm tắt: Employing a PLS-SEM approach grounded in Signaling and Stakeholder theories, this study analyzes the impact of ESG practices on corporate brand equity within Ho Chi Minh City's F&B sector, identifying brand trust as a critical mediator. The findings reveal a distinct mechanism where environmental and social initiatives directly and indirectly enhance brand equity, whereas governance influences brand value solely through the full mediation of trust. Consequently, the research advises F&B firms to ...
- Từ khóa: Brand trust; Corporate brand equity; ESG practices; F&; B sector
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