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- Tác giả: Nguyễn Thị Anh Thy
- Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026
- Mô tả vật lý: 110 p.
- Tóm tắt: This study examines the impact of AI-enabled recruitment on organizational attractiveness among Generation Z job seekers in Ho Chi Minh City, concluding that perceived value and fairness are critical drivers of employer appeal. The findings indicate that while AI enhances efficiency, it should serve as a supporting tool within a broader Employer Value Proposition (EVP) rather than replacing human judgment. Consequently, the research recommends that managers and specific entities like Global Health ...
- Từ khóa: Generation Z; Organizational Attractiveness; AI-Enabled Recruitment; Employer Value Proposition
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