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- Tác giả: Phạm Nguyễn Mai Thư
- Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026
- Mô tả vật lý: 154 p.
- Tóm tắt: Based on 246 valid responses regarding the Long Chau Pharmacy system, this study validates a model connecting service, pricing, and location to customer loyalty. The structural analysis reveals a crucial distinction: Customer Satisfaction fully mediates the relationship between Service Quality and Loyalty (meaning service only builds loyalty by first creating satisfaction), whereas it only partially mediates the impact of Pricing (meaning fair pricing drives loyalty both directly and through satisfaction). ...
- Từ khóa: Service Quality; Customer Satisfaction; Customer Loyalty; Long Chau Pharmacy system
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