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- Tác giả: Lương Hồng Thanh Nhã
- Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026
- Mô tả vật lý: 111 p.
- Tóm tắt: This study identifies Perceived Usefulness as the critical mediator linking system attributes to user satisfaction with e-CRM systems among young employees in HCMC SMEs. The findings highlight that while Information Quality and System Quality significantly drive satisfaction, Perceived Ease of Use has a negligible impact, likely due to the mandatory nature of the work environment where utility outweighs simplicity. Additionally, the study notes that Service Quality influences ease of use but surprisingly ...
- Từ khóa: e-CRM Systems; User Satisfaction; Perceived Usefulness; Information Quality
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