Thư viện Phân hiệu Trường Đại học Ngoại thương tại TP. Hồ Chí Minh

Factors influencing young employees’ satisfaction with electronic customer relationship management in SMEs in Ho Chi Minh City.

Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026

Mô tả vật lý: 111 p.

Tóm tắt: This study identifies Perceived Usefulness as the critical mediator linking system attributes to user satisfaction with e-CRM systems among young employees in HCMC SMEs. The findings highlight that while Information Quality and System Quality significantly drive satisfaction, Perceived Ease of Use has a negligible impact, likely due to the mandatory nature of the work environment where utility outweighs simplicity. Additionally, the study notes that Service Quality influences ease of use but surprisingly ...

Từ khóa: e-CRM Systems; User Satisfaction; Perceived Usefulness; Information Quality

Chế độ xem
- Thân thiện
- Dublin core
24

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