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- Tác giả: Đoàn Tuấn Nam
- Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026
- Mô tả vật lý: 145 p.
- Tóm tắt: Based on 381 observations in Ho Chi Minh City, this study confirms that Logistics Service Quality (LSQ) significantly drives consumer satisfaction and subsequent repurchase intention in the Online Food Delivery (ODFD) sector. The research successfully integrates "delivery fee fairness" into the LSQ model as a critical factor, ranking second in impact only to "order condition," while also revealing that female consumers exhibit a statistically higher repurchase intention than males. These findings ...
- Từ khóa: Repurchase Intention; Online Food Delivery (ODFD); Logistics Service Quality (LSQ); Delivery Fee Fairness
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