-
- Phân loại: 658.8
- Tác giả: Shelby D. Hunt
- Thông tin XB: Broomfield: Vibrant, 2024
- Mô tả vật lý: 203 tr., 21cm.
- Tóm tắt: This authoritative text provides a comprehensive analysis of the strategic systems used to deliver goods and services from producers to consumers, emphasizing the critical role of distribution in achieving business success. It explores the complex dynamics between manufacturers, wholesalers, and retailers, offering effective methods for channel coordination, partnership building, and conflict resolution. Through detailed theoretical analysis and case studies, the book equips marketing professionals ...
- Từ khóa: Distribution Channels; Channel Management; Marketing Strategy; Supply Chain
Tìm kiếm thêm
