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- Phân loại: 658.4
- Tác giả: Charles W. L. Hill
- Thông tin XB: Stamford: Cengage, 2015
- Mô tả vật lý: xxvi, 467 p.: illustrations, 27 cm.
- Tóm tắt: This comprehensive textbook guides readers through the entire strategic management process, from analyzing internal and external environments to formulating business and corporate strategies. The authors emphasize the impact of the changing global economy and the importance of innovation, governance, and ethics in sustaining competitive advantage. Furthermore, the book bridges theoretical concepts with practical application through thirty-one diverse case studies covering companies of various sizes ...
- Từ khóa: Strategic Formulation; Competitive Advantage; Global Strategy; Case Studies
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- 15
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