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- Tác giả: Trương Minh Châu
- Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026
- Mô tả vật lý: 137 p.
- Tóm tắt: This study confirms that multimodal transport service quality significantly drives customer perceived value and satisfaction through five key dimensions, with service process, personnel contact, and corporate image playing the most critical roles. The findings highlight that perceived value acts as a central mediator, meaning customers assess the overall worth of the service before forming satisfaction, while environmental sustainability currently exerts no significant influence in this emerging ...
- Từ khóa: Customer satisfaction; Perceived value; Service quality; Multimodal transport
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