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- Tác giả: Hoàng Thị Thúy Vân
- Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026
- Mô tả vật lý: 143 p.
- Tóm tắt: This study utilizes PLS-SEM to examine the impact of logistics service quality on customer repurchase decisions among 301 e-commerce users, identifying timeliness, order condition, and return policies as key drivers. The findings reveal that, except for availability, these dimensions positively influence repurchase behavior primarily through the mediating role of customer satisfaction. Ultimately, the research establishes that superior logistics performance directly correlates with increased customer ...
- Từ khóa: E-commerce; Customer satisfaction; Repurchase decision; Logistics service quality
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