-
- Tác giả: Nguyễn Văn Khánh
- Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026
- Mô tả vật lý: 115 p.
- Tóm tắt: This study examines the impact of Sustainable Logistics Service Quality (SLSQ) on customer satisfaction and loyalty in Vietnam's e-commerce market, finding that timeliness, sustainable reverse logistics, and personnel contact quality are the significant drivers. The analysis reveals that while customer satisfaction is a strong predictor of loyalty, the moderating effect of environmental consciousness is statistically insignificant. Consequently, the findings suggest that e-commerce platforms should ...
- Từ khóa: E-commerce; Customer loyalty; Customer satisfaction; Sustainable Logistics Service Quality
Tìm kiếm thêm
