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- Tác giả: Nguyễn Hoài An
- Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026
- Mô tả vật lý: 153 p.
- Tóm tắt: This study confirms that Logistics Service Quality (LSQ)—particularly Order Accuracy—and Price Fairness are decisive factors shaping customer satisfaction and repurchase intention in Ho Chi Minh City’s e-commerce market. The structural model reveals that while Customer Satisfaction acts as a key mediator for logistics performance, Price Fairness also directly drives repurchase intention, highlighting the dual importance of operational precision and transparent pricing. Consequently, the research ...
- Từ khóa: Customer Satisfaction; Order Accuracy; Price Fairness; Logistics Service Quality (LSQ)
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