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- Tác giả: Phạm Yến Linh
- Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026
- Mô tả vật lý: 120 p.
- Tóm tắt: This study integrates the Technology Acceptance Model (TAM) and Information System Success Model (ISSM) to investigate the determinants of users' continuance intention toward digital platforms in the ocean shipping industry. Based on data from 127 respondents, the findings confirm that User Satisfaction and Perceived Usefulness are the primary drivers of continued usage, while Service Quality and Information Quality significantly enhance these factors. Interestingly, the study reveals that Perceived ...
- Từ khóa: User Satisfaction; Ocean Shipping; Continuance Intention; Maritime Digitalization
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