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- Tác giả: Hoàng Phan Hồng Thắm
- Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026
- Mô tả vật lý: 132 p.
- Tóm tắt: This quantitative study utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the impact of Logistics Service Quality (LSQ) and Perceived Price on Repurchase Intention among online food delivery customers in Ho Chi Minh City. The findings reveal that Customer Satisfaction plays a fully mediating role, acting as the essential cognitive and affective mechanism that translates service and price perceptions into loyalty. Notably, Perceived Price exerts a stronger influence ...
- Từ khóa: Customer Satisfaction; Logistics Service Quality; Online Food Delivery (OFD); Repurchase Intention
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