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- Tác giả: Tống Nguyễn Huyền Trâm
- Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026
- Mô tả vật lý: 105 p.
- Tóm tắt: This study investigates the impact of emotional engagement and UGC credibility in TikTok travel videos on the domestic tourism intentions of Generation Z in Ho Chi Minh City, identifying informativeness and interactivity as key behavioral drivers. The findings demonstrate that UGC credibility is the strongest predictor of travel intention, acting as a substitute for emotional immersion rather than an enhancer. Based on these insights, the research advises marketers and agencies like PMAX to shift ...
- Từ khóa: TikTok Tourism; Emotional Engagement; Generation Z; UGC Credibility
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