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- Tác giả: John J Wild,Kenneth L Wild
- Thông tin XB: Pearson Education Limited, 2015
- Mô tả vật lý: 465
- Tóm tắt: he eighth edition of "International Business: The Challenges of Globalization" by John J. Wild and Kenneth L. Wild offers a comprehensive analysis of the modern global business landscape, focusing specifically on the dynamic forces of globalization. The book explores how international firms must navigate diverse cultural, political, and economic environments to develop effective global strategies and market entry methods. By integrating real-world examples with theoretical frameworks, the authors ...
- Từ khóa: Globalization; International Busines; Global Strategy
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