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- Tác giả: Roger L.Martin
- Thông tin XB: Harvard Business Review Press, 2011
- Mô tả vật lý: 7
- Tóm tắt: In the article "The Innovation Catalysts," Roger L. Martin explores how the software company Intuit shifted from relying on lone geniuses to empowering its entire workforce through Design Thinking. By creating a network of "Innovation Catalysts"—expert coaches spread throughout the organization—the company teaches employees how to gain deep customer insights through direct observation. These catalysts guide teams in rapid prototyping and real-world experimentation, transforming innovation into a ...
- Từ khóa: Design Thinking; Innovation Catalyst; Customer Delight; Prototyping &; Experimentation
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