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- Phân loại: 658
- Tác giả: John J. Wild
- Thông tin XB: England: Pearson, 2024
- Mô tả vật lý: 448 p: illustrations (colour), 28 cm.
- Tóm tắt: International Business: The Challenges of Globalization provides a concise yet comprehensive introduction to the complexities of global entrepreneurship. It explores how cultural barriers, political systems, and economic development impact business operations across borders. The 10th edition is thoroughly updated to reflect modern shifts in the international business landscape, including digital transformation and sustainability. Through real-world cases and engaging features, students learn to navigate ...
- Từ khóa: International Business; Globalization; Global Entrepreneurship; Strategic Management
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