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- Phân loại: 658.8
- Tác giả: P. R. Smith
- Thông tin XB: London: Routledge, 2022
- Mô tả vật lý: xxxvi, 638 p.: illustrations, 25 cm.
- Tóm tắt: Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (6th Edition) provides a comprehensive and practical guide to building integrated digital marketing plans. The book seamlessly combines traditional marketing planning with modern digital tools, covering essential topics such as AI, machine learning, and predictive analytics. Utilizing the renowned SOSTAC® planning framework, it offers step-by-step instructions for creating, implementing, and measuring successful online ...
- Từ khóa: Digital Marketing Strategy; Integrated Marketing; SOSTAC Framework; Digital Transformation
- Chế độ xem
- 23
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