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- Phân loại: 658.8
- Tác giả: Chris Fill
- Thông tin XB: England: Pearson, 2023
- Mô tả vật lý: xxviii, 802 p.: illustrations, 27 cm.
- Tóm tắt: Marketing Communications: Touchpoints, Sharing and Disruption (8th Edition) provides a comprehensive framework for understanding how organizations communicate with their audiences. It explores the shift from traditional one-way messaging to interactive, shared experiences and the role of digital disruption in modern marketing. The text balances theoretical concepts with practical applications, covering everything from branding and strategy to social media and advertising tools. With numerous international ...
- Từ khóa: Marketing Communications; Brand Strategy; Digital Disruption; Integrated Marketing (IMC)
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