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- Phân loại: 658.8
- Tác giả: Amy J. Will
- Thông tin XB: Hoboken: For Dummies, 2022
- Mô tả vật lý: xvi, 363 p.: illustrations, 24 cm.
- Tóm tắt: "Launching & Building a Brand For Dummies" provides a practical, step-by-step guide for entrepreneurs to develop a compelling brand identity from the ground up. The book covers essential topics such as defining your brand's mission, designing visual elements, and crafting a unique voice to stand out in a crowded market. It emphasizes the importance of digital marketing and social media in creating an emotional connection with consumers. By following Amy Will’s expert advice, readers learn how to ...
- Từ khóa: Brand Identity; Brand Strategy; Consumer Engagement; Digital Branding
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