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- Phân loại: 658.8
- Tác giả: Pham Thi Huyen
- Thông tin XB: H.: National Economic University, 2023
- Mô tả vật lý: 480 p.: ill., 24 cm.
- Tóm tắt: English for Marketing is a comprehensive textbook designed to support students of marketing in developing English language skills specific to the discipline. It covers fundamental marketing concepts, terminology, processes, and communication strategies used in real‑world marketing contexts, aligning with the English for Marketing university course. The content integrates key topics such as marketing research, consumer behavior, segmentation, and positioning with relevant English language practice ...
- Từ khóa: Marketing English; Business Communication; Consumer Behavior; Professional Vocabulary
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