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- Phân loại: 658.4
- Tác giả: Gregory G. Dess
- Thông tin XB: New York: McGraw-Hill, 2023
- Mô tả vật lý: xlii, 780 p.: illustrations, 28 cm.
- Tóm tắt: Strategic Management: Text and Cases, 11th Edition, provides a rigorous and highly readable exploration of the strategic management process, balancing foundational concepts with the latest research. The textbook utilizes an integrative approach, connecting organizational analysis and strategy formulation to practical execution and leadership across global markets. This edition incorporates modern themes such as environmental sustainability, ethics, and the strategic implications of data analytics ...
- Từ khóa: Strategic Planning; Competitive Advantage; Strategic Execution; Case Analysis
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