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- Phân loại: 658.4
- Tác giả: Michael A. Hitt
- Thông tin XB: Boston: Cengage Learning, 2024
- Mô tả vật lý: xxi, 623p.: illustrations, 26 cm.
- Tóm tắt: Strategic Management: Concepts and Cases, 14th Edition, provides a comprehensive and industry-leading analysis of the strategic management process in a complex, globalized business environment. The textbook integrates cutting-edge research with practical applications, emphasizing how firms can achieve and maintain a sustainable competitive advantage through strategic flexibility. This edition includes a vast collection of updated case studies from prominent global companies to illustrate real-world ...
- Từ khóa: Strategic Competitiveness; Competitive Advantage; Globalization; Internal Organization
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