-
- Phân loại: 658.802
- Tác giả: Philip J. Kitchen
- Thông tin XB: Palgrave Macmillan, 2015
- Mô tả vật lý: 286
- Tóm tắt: Every business, everywhere, faces challenges in the market spaces and places of the 21st century and no market is immune. Competitive forces are heightening and accelerating. Governments have intervened (often with little discernible effect), and customers – the lifeblood of any business – are not more demanding and more discerning of what businesses and brands are and what they stand for. Technological progress has opened up new horizons for innovation and communication, with social media transmitting ...
- Từ khóa: Communication in marketing; Marketing; Mass media.
Tìm kiếm thêm
