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- Tác giả: Marianna Mantzorou
- Thông tin XB: Tritech Digital Media, 2018
- Mô tả vật lý: 306
- Tóm tắt: This book provides a comprehensive framework for understanding how organizations communicate with their target audiences to build brand equity and drive consumer behavior. It explores the fundamental components of the Marketing Communications Mix, including advertising, public relations, sales promotion, and personal selling. A central theme of the text is Integrated Marketing Communications (IMC), which emphasizes the importance of delivering a consistent and seamless message across all traditional ...
- Từ khóa: Marketing Communications; Integrated Marketing Communications; Target Audience
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