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- Tác giả: Marie-Claude Sicard
- Thông tin XB: Palgrave Macmillan, 2013
- Mô tả vật lý: 169
- Tóm tắt: Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; ...
- Từ khóa: Brand Revolution; Brand Management; Evolution of the Marque
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- 21
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