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- Tác giả: Debra Z. Basil
- Thông tin XB: Springer International Publishing, 2019
- Mô tả vật lý: 474
- Tóm tắt: This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities ...
- Từ khóa: Social Marketing
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