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- Tác giả: Naresh K. Malhotra
- Thông tin XB: Prentice Hall Financial Times, 2007
- Mô tả vật lý: 865
- Tóm tắt: This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
- Từ khóa: Marketing Research; Quantitative and Qualitative Techniques
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