Thư viện Phân hiệu Trường Đại học Ngoại thương tại TP. Hồ Chí Minh

Marketing Research: An Applied Approach

Thông tin XB: Prentice Hall Financial Times, 2007

Mô tả vật lý: 865

Tóm tắt: This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.

Từ khóa: Marketing Research; Quantitative and Qualitative Techniques

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- Thân thiện
- Dublin core
21

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