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- Tác giả: Graham Buxton
- Thông tin XB: Palgrave Macmillan UK, 1975
- Mô tả vật lý: 250
- Tóm tắt: Effective Marketing Logistics explores the strategic integration of physical distribution and marketing management, framing logistics as a critical driver of customer value rather than just a cost center. Graham Buxton outlines a systematic approach where firms first analyze market service requirements and cost trade-offs, then plan integrated networks involving warehouse location and inventory strategy, and finally implement control mechanisms to monitor performance against marketing goals. The ...
- Từ khóa: Physical Distribution; Marketing Management; Total Systems Approach
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