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- Tác giả: Philip J. Kitchen
- Thông tin XB: Palgrave Macmillan, 2015
- Mô tả vật lý: 286
- Tóm tắt: This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
- Từ khóa: Communication in marketing; marketing; Mass media; Integrated Communications in the Postmodern Era
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