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- Tác giả: Worthington Ian,Britton Chris
- Thông tin XB: Prentice Hall, 2005
- Mô tả vật lý: 559 p.
- Tóm tắt: Economics for Business: Blending Theory and Practice by Ian Worthington and Chris Britton presents economic concepts through a business-focused lens, showing how theory can explain real-world business challenges. The book applies models such as Porter’s Five Forces to link economic principles directly to managerial decision-making and firm strategy. Written in an accessible style, it is designed for undergraduate business students, as well as DMS and MBA learners, to grasp economics in a practical, ...
- Từ khóa: Business Economics; Applied Theory; Managerial Decision-Making
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