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Phân loại: 153.8
Tác giả: Jonah Lehrer
Thông tin XB: Boston: Mariner Books : Houghton Mifflin Harcourt, 2010
Mô tả vật lý: xvii, 302 p., 21 cm.
Tóm tắt: Jonah Lehrer's "How We Decide" explores the neuroscience of decision-making, emphasizing the interplay between emotions and rationality, with dopamine aiding quick pattern recognition but risking errors. Real-life examples, like Tom Brady's Super Bowl choices, illustrate balancing intuition and logic while warning against over-relying on feelings (loss aversion) or overthinking (choking). Moral decisions rely on empathy, and the book suggests using reason for simple choices and trained intuition ...
Từ khóa: Decision MakingNeuroscienceEmotionsTrao tri thức - gửi yêu thương

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