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- Tác giả: Nguyễn Ngọc Minh Thư
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2025
- Mô tả vật lý: 113 p.
- Tóm tắt: This study examined how social media engagement, particularly on Facebook, affects business performance (revenue) among VN30 firms in Vietnam. Using fixed-effects and dynamic GMM models, it found that customer comments significantly drive revenue, with post shares also contributing positively, though to a lesser extent. The results indicate that interactive engagement—rather than passive metrics like “likes”—is more strongly linked to financial outcomes, and this effect holds across both B2C and ...
- Từ khóa: KLTN; Khóa luận tốt nghiệp; mạng xã hội
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