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- Phân loại: 658.8
- Tác giả: Anne T. Coughlan
- Thông tin XB: Harlow, England: Pearson, [2013]
- Mô tả vật lý: 562 p.: illustrations, 28 cm.
- Tóm tắt: This text provides a comprehensive guide for advanced undergraduate and graduate courses in distribution and marketing channels, focusing on designing, developing, and managing effective global channel relationships to achieve sustainable competitive advantage. It integrates strategic and managerial perspectives, offering frameworks to analyze channel structures, power dynamics, and conflict resolution. The book uses real-world case studies to illustrate concepts like channel coordination and performance ...
- Từ khóa: Marketing; Management; Business logistics; CDIMEX Tài trợ T5/2025
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