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- Phân loại: 658.02
- Tác giả: Justin G. Longenecker
- Thông tin XB: Mason, OH: Cengage, [2012]
- Mô tả vật lý: approximately 848 p.: illustrations (some color), 28 cm.
- Tóm tắt: This textbook provides a comprehensive guide for undergraduate courses in small business management, emphasizing entrepreneurial strategies for starting, managing, growing, and harvesting a business. It covers critical topics such as business planning, financing, marketing, e-business opportunities, and global strategies, supported by engaging case studies and real-world examples. The book includes innovative tools like online activities, video cases, and a full business plan template to enhance ...
- Từ khóa: Entrepreneurship; Small business; Business planning.; New business enterprises.; CDIMEX Tài trợ T5/2025
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