-
- Phân loại: 658.5
- Tác giả: Ludwig Bstieler
- Thông tin XB: Hoboken: John Wiley & Sons, 2023
- Mô tả vật lý: xiii, 674 p., 26 cm.
- Tóm tắt: The 4th edition of "The PDMA Handbook of Innovation and New Product Development," edited by Ludwig Bstieler and Charles H. Noble, offers a comprehensive overview of contemporary practices and tools essential for successful product development. This edition features 32 newly revised chapters covering critical topics such as sustainable new product development, digital transformation, design thinking, and market forecasting. It aims to equip both new and experienced product development professionals ...
- Từ khóa: New Product Development; Innovation; Design Thinking; Market Research
- Chế độ xem
- 65
Tìm kiếm thêm
