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- Phân loại: 658.4
- Tác giả: Charles W. L. Hill
- Thông tin XB: USA: Cengage, 2024
- Mô tả vật lý: xxiii, 712 p.: ill., 26 cm.
- Tóm tắt: The book Strategic Management: Theory & Cases by Charles Hill and Melissa Schilling offers a comprehensive exploration of strategic management concepts. This 14th edition integrates cutting-edge research and case studies on competitive advantage, corporate governance, and innovation, with a focus on the impact of the global economy on strategic decisions. The text includes 31 case studies from companies like Tesla, Google, and Microsoft, along with an appendix that guides students through case analysis ...
- Từ khóa: Strategic Management; Competitive advantage; Global economy; Case studies
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