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- Phân loại: 658.4
- Tác giả: Alan Jay Zaremba
- Thông tin XB: New York: Routledge, 2010
- Mô tả vật lý: x, 245 p.: ill., 25 cm.
- Tóm tắt: "Crisis Communication: Theory and Practice" by Alan Jay Zaremba focuses on effective communication strategies during organizational crises, emphasizing the need for proactive planning alongside traditional reactive approaches. It outlines a theoretical framework, offers insights from both academics and practitioners, and includes case studies illustrating real-life applications of crisis management strategies. The book guides students through the stages of crisis communication planning, helping them ...
- Từ khóa: Crisis Communication; Reputation Management; Proactive Planning; Case Studies; NTSE436
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