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- Phân loại: 302.2
- Tác giả: Fraser P. Seitel
- Thông tin XB: New York: Pearson, 2020
- Mô tả vật lý: xxvii, 435 p.: ill., 26 cm.
- Tóm tắt: The book "Practice of Public Relations" by Fraser P. Seitel offers a comprehensive overview of the field of public relations, including its historical development and key processes. It is divided into four main parts: the evolution of PR, preparation and processes, understanding various publics, and execution strategies. The text covers essential topics such as communication, ethics, media relations, and crisis management, while also providing practical insights for launching a career in the industry. ...
- Từ khóa: Public Relations; Ethics; Communication; Crisis Management; QTRE426
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