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- Phân loại: 658.8
- Tác giả: David Mothersbaugh
- Thông tin XB: New York: McGraw-Hill, 2024
- Mô tả vật lý: xxiii, 823 p.: ill., 26 cm.
- Tóm tắt: Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current ...
- Từ khóa: Consumer Behavior; Marketing Strategy; Digital and Social Media Marketing; Global Marketing Trends; QTR430
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