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- Phân loại: 658
- Tác giả: Richard Normann
- Thông tin XB: Chichester: Wiley, 2002
- Mô tả vật lý: xix, 234 p.: ill., 24 cm.
- Tóm tắt: Service Management: Strategy and Leadership in Service Business, 3rd Edition by Richard Normann explores the unique challenges of managing intangible products in the service industry. This classic yet updated work emphasizes the shift from production to value creation processes, arguing that all companies should see themselves as service-oriented. The book highlights the importance of effective leadership, streamlined service management systems, growth strategies, and the role of technology in enhancing ...
- Từ khóa: Service Management; Value Creation; Leadership; Innovation; QTR429
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