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- Phân loại: 658.4
- Tác giả: Gert H. N. Laursen
- Thông tin XB: New Jersey: Wiley, 2017
- Mô tả vật lý: xxiv, 264 p.: illustrations, 24 cm.
- Tóm tắt: Business Analytics for Managers is a comprehensive guide that explores the transformative power of data analytics in modern business operations. This second edition highlights significant advancements in the field, emphasizing big data, real-time decision-making, and the integration of new technologies to leverage data as a competitive advantage. The book covers essential topics such as data warehousing, cloud technologies, social media analytics, and emerging trends, providing practical insights ...
- Từ khóa: Business Analytics; Big Data; Real-Time Decision Making; Cloud Technologies; QTRE311
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