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- Phân loại: 658.8
- Tác giả: Robert J. Dolan
- Thông tin XB: New York: Free, 1996
- Mô tả vật lý: xi, 371 p.: ill., 25 cm.
- Tóm tắt: "Power Pricing" by Robert J. Dolan and Hermann Simon introduces a transformative approach to pricing strategies aimed at significantly boosting company profits. The authors argue against traditional pricing methods, advocating for a proactive "power pricing" system that leverages advanced tactics like market segmentation and competitive pricing. They emphasize the importance of treating pricing as a key element of profit management, requiring accurate data and thorough analysis to create effective ...
- Từ khóa: Power Pricing; Pricing Strategy; Profitability; Market Segmentation; NTSE324
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