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- Phân loại: 659.1
- Tác giả: Alice Kavounas Taylor
- Thông tin XB: UK: Laurence King, 2013
- Mô tả vật lý: 208 p.: ill., 26 cm.
- Tóm tắt: This book teaches advertising creatives how to develop strategic thinking skills and create effective briefs for campaigns. Organized around 11 key elements of a classic advertising brief, it provides a universal template that readers can apply to their own projects. Each chapter builds on a hypothetical campaign, allowing readers to practice each element and ultimately craft a complete creative brief. The book includes examples of successful campaigns from around the world to illustrate these strategies ...
- Từ khóa: Strategic Thinking; Creative Brief; Advertising Campaigns; Template Structure; NTSE432
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- 271
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